Merry Christmas

Greetings Golfers,

Usually every Christmas, I just post my annual message to be thankful, thoughtful, warm, and generous.

Why say more than that? 

Well, I have to … all because of last weekend’s PNC Family Golf Tournament. I hope you watched it or at least some of it. Watching Tiger Woods playing golf with his 11 year old son Charlie … was truly heartwarming.

As many of know, I was not a Tiger fan. I thought he was arrogant and just not a good guy. Though he was a great player … I couldn’t get on the Tiger train.

Well, I’m on board now. His comeback has been amazing. That’s great in itself … but, the change in him as a person is nothing less than a spiritual resurrection. And it showed in how he dealt with Charlie … and his interviews after the rounds.

Tiger finally gets it.

That’s what life is about. And especially what this Holiday Season is all about.

Merry Christmas,

Tom Abts
GM/Head PGA Professional
tabts@deerrungolf.com

Deer Run Golf Club
8661 Deer Run Drive
Victoria, MN 55386
(952) 443-2351
www.deerrungolf.com
www.facebook.com/DeerRunGolf
www.twitter.com/DeerRunGolfClub

Fargo

Greetings Golfers,

Fargo, North Dakota native – Amy Olson – narrowly lost the 2020 US Open a few days ago in Houston, Texas. Amy had a two shot lead with 6 holes to go … but then, A Lim Kim birdied the final three holes to finish at -3 and win by one shot. 

I guess if you have to lose … you’d rather somebody beats you with birdies, rather than you making bogeys or worse.

Do I sound like I’m favoring Amy Olson? … yes I am. Fargo is on the border of Minnesota and I have relatives from up around there. And … how Minnesota of a name is Amy Olson???? … and her maiden name was Anderson.

When I was 5 years old, we moved to a little neighborhood in Minnetonka. I immediately felt like an outsider with the only German last name. These were the last names in our little neighborhood: Nelson, Marqueson, Anderson, Robinson, Johnson, Paulson, Wilson, and another Nelson. I’m not making this up. I finally relaxed when my mother told me that her mother’s side of the family were Jacobsons.

Remember the movie “Fargo”? It was written by the Coen brothers from Minnesota. Every scene was winter and the people talked like … Minnesoootans.

Back to the US Open. Right from the start, Amy played great. She made a hole-in-one the first day … and it felt like it was meant to be. However, her Father-in-Law died on Saturday night, so her husband flew back to Fargo. She stayed and played on. Sunday was rained out and they finished on Monday.

In the interviews after the tournament, she said that she didn’t feel strong. Well, it didn’t show. She drove it long and straight … and seemed mentally and emotionally strong.

Being a Minnesota sports fan … I’m used to second place finishes. But, she’s not really a Minnesotan … so I expect her to win a few Majors … she’s got the game.

When she does win … we’ll find a way to say that the Fargo-Moorhead area is actually all in Minnesota.

Uff da,

Tom Abts
GM/Head PGA Professional
tabts@deerrungolf.com

Deer Run Golf Club
8661 Deer Run Drive
Victoria, MN 55386
(952) 443-2351
www.deerrungolf.com
www.facebook.com/DeerRunGolf
www.twitter.com/DeerRunGolfClub

An Early Christmas Present

Greetings Golfers,

Every year (for many years) we have a new marketing theme. Many times it’s revolved around Classic Rock … such as “Fairway to Heaven”. Last year was “Welcome to the Hotel Victoria” … obviously playing-off the Eagle’s song.

This past year, we tried to incorporate a theme with our new fleet of electric golf cars. So … we borrowed the cover of the first Cars album … and at the top said “New Electric Golf Cars”. The bottom of the page said “Let the Good Times Roll” … a title of one of their songs that seemed apropos for our culture.

Did everybody love this “genius” marketing? No. In fact, I received tons of complaints about the “scary girl” in the ad … which always accompanied my blogs.

So, you don’t have to put up with the scary girl any longer … we have a new ad campaign. Though it’s supposed start in 2021 … I thought you deserved an early Christmas present.

It’s a departure from Classic Rock … however, it refers to a few “classic” coffee commercials. Hopefully, you’ll especially enjoy Juan Valdez and his donkey.

Since we’re going down memory lane … we did a couple of movie themes: “No Place Like Home” (The Wizard of Oz) and “2017: A Golf Odyssey” (2001: A Space Odyssey).

However, Classic Rock themes have dominated. I already mentioned “Fairway to Heaven” … we did another Led Zeppelin theme with Jimmy Page playing a mandolin in front his Scottish castle “The Real Magic Kingdom”.

Speaking of castles … one year we just had our mascot Harvey sitting in front of an Irish castle with “Deer Run Golf Club” … that summer, multiple people asked where the castle was … seriously.

Seriously … these ad campaigns are not serious. Probably the most ridiculous one was “Fun at The Run” featuring a cruise ship. However, a big cruise company out of Miami didn’t think it was so funny … their lawyers sent us a “cease and desist” letter. That was serious.

Maybe the most serious, was a golfer at sunset with the title “Break on Through” … in reference to the old Doors song. We all want to “break on through” … and golf is a great way to do it.

Cheers,

Tom Abts
GM/Head PGA Professional
tabts@deerrungolf.com

Deer Run Golf Club
8661 Deer Run Drive
Victoria, MN 55386
(952) 443-2351
www.deerrungolf.com
www.facebook.com/DeerRunGolf
www.twitter.com/DeerRunGolfClub

Golf and The Queen’s Gambit

Greetings Golfers,

Obviously this year has been ripe for conspiracy theories. How’s this one – Netflix created the virus so we all have to stay home and watch television?

Works for me. I’m embarrassed to say how many shows I’ve seen on Netflix … I need an excuse for my behavior … I’ll blame it on Netflix.

So, the hot show on Netflix is “The Queen’s Gambit” … a show about an orphan girl who excels at chess. I was resistant to watch it … I’m not a chess player … and it sounded like it might be depressing and cheesy.

Actually, it’s fascinating and hilarious. Not joke funny … but funny because the tone is light and likable. Fascinating … because chess is all about strategy and what it takes to be a world class strategist.

Our hero – Beth Harmon – can visualize the chessboard in her mind and play the game in her head. And, she’s obsessed … it’s basically all she ever thinks about.

Ok … how does this relate to golf? I know, you’ve already gone there … probably from the title of the blog or by the third paragraph. Golf is a game of strategy. And, it’s good to play golf holes in your head.

Well designed golf holes have interesting risk-reward strategies. Obviously the architect needs to work with the terrain and is limited in what can be done … but there is always a need for strategy.

Since we’re talking about television … what’s with televised golf? Ugh. Especially here in America. Very little emphasis on strategy. The coverage just jumps around from hole to hole … either showing the leader hit a shot … or a random player hitting an unusually skillful or lucky shot … or just people making putts.

That type of coverage would be about as interesting if chess tournaments were televised and they jumped around from match to match showing random moves and then just showing a lot of checkmates. If the matches were not followed in sequence, the moves are basically meaningless, especially the final move. Everything is out of context.

However, last weekend, I watched a Professional Tournament in South Africa and the coverage was excellent. They actually followed groups and analyzed the strategies for their next shots. Hurrah!

Televised golf tournaments should be focusing on what makes golf fascinating – the strategy. They have the ability to make it more interesting than if you were there trying to follow some players. The cameras can scan the holes and set-up the action in a way that you never could as a walking spectator. And, it allows the time between shots for interesting commentary about the wind, lie, and other factors relating to the strategy.

Well, maybe we need a Netflix show about an orphan who becomes a golf champion. Certainly, the show would focus on the playing of golf holes so we could see what our hero has to overcome. Hopefully, that would wake up network coverage of golf.

Maybe, Netflix has to take over televised golf coverage. That’s a conspiracy theory I’d be happy to start.

Cheers,


Tom Abts
GM/Head PGA Professional
tabts@deerrungolf.com

Deer Run Golf Club
8661 Deer Run Drive
Victoria, MN 55386
(952) 443-2351
www.deerrungolf.com
www.facebook.com/DeerRunGolf
www.twitter.com/DeerRunGolfClub